I always joke that I probably couldn’t survive without Shaheeda. She is the heartbeat of our business. She is so much more to me than an employee. She is beyond talented and creative.
Shaheeda has been with me for 20 years. She was this quiet little girl when she started working for us. From our small humble beginnings designing and making jewellery in my moms spare bedroom to where we are today.
She is literally my right hand girl. We work together on every new design. She gets as excited as I do when we design something and it turns out beautifully.